Our story
Gentle Pet began with Luna, our miniature poodle, and a question we asked after every walk.
She has sensitive skin, and like every dog, she licks her paws clean. We read every label, and still found ourselves wondering what we were really leaving on her paws.
So we made our own: an extra thick cloth, finely textured, with twelve ingredients, each named and explained, and no soaps or detergents.
Our principles
Gentleness, above all. Every ingredient is chosen for canine skin, and the formulation is balanced to pH 6.8.
Only what is needed. Every ingredient has a reason to be there. Nothing is added for scent or effect.
Nothing hidden. Every ingredient is named and explained, so you never have to wonder what you’re leaving on their paws.
A quiet ritual. Caring for them should feel calm and considered, never a chore.
Gentle Pet is based in Sydney.